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  What Is Hidden Behind That Wall?
Even experienced income property owners sometimes are stumped. My real estate class and I solve an architectural nightmare and get the building to full occupancy.
Have You Seen A Purple Snowflake?
Advertising genius David Ogilvie said that since a typical person is exposed to over 30,000 images every day, it is the job of advertising professionals to create an image that was so unusual and spectacular that it would remain in your memory. We apply this to marketing commercial real estate.
Purple Snowflake - Chapter Two
More surprising and fun ways to make your apartment property with substantial vacancy memorable when you show it.
A Borrowed Marketing Lesson
Saving a property from foreclosure by applying the lessons of high-end car dealers, creating more traffic to a luxury rental site. This example illustrates out the difference between a salesperson and an order taker.
Resident Referrals Might Be A Good Source Of New Tenants
Small apartment projects on a busy street tend to keep good occupancy just from the drive-by traffic. Large apartment projects, on the one hand, offer the advantages of economy of scale; and, on the other, the burden of replacing move-outs. Even with a good location, it is not uncommon for large apartment projects to suffer from uncomfortable vacancy.
The P.O. Box 597 Story
Should advertising and direct mail try to sell the product, or just pique the readers’ curiosity and produce inquiries? I learned the hard way more than 40 years ago.
Marvin Levin’s Tip Warehouse of California: Serving San Francisco, Alameda, San Mateo, Santa Clara County and the entire Bay Area.
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