Yes, You're Supposed to Have a Reason

Life is full of fun things to do “just because.” But in my opinion the time and cost of a website makes more sense if there’s a strategic reason for every part of it.

Here are some thoughts on strategy for websites.

Know Your Audience

Whether a bullet point browser, a detail seeker, or a visual thinker, make sure your website addresses what users are looking for. One design can address multiple needs.

Organize for Users

We can just set up the website to mirror our company structure, right? This might or might not be a good idea, depending on who your users are and what they're looking for.