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Using nature images as a symbol of natural growth and structure, the NLP Coaches site highlights information for personal coaches who wish to incorporate neuro-linguistic programming into their practice. In addition to their website, I created the logo and identity package for all their materials.
To stress that NLP techniques are not dry and technical as the name might imply, the site uses simple but strong images of natural patterns. The opening page offers surprising image rollovers for each topic area, to suggest the playfulness that Lynne and Jan bring to their work. Content pages are simple yet content-rich.